Dubai’s main roads will be stripped off advertisement hoardings larger than 10×30 metres, according to new standards for outdoor advertising being framed by Dubai Municipality. Billboards, banners and other outdoor advertisements in the emirate will also have to prominently contain Arabic text and conform to the cultural and religious norms of the country. Head of Advertising Mona Khamis said the civic body, which issues permits for outdoor ads and monitors them, had finalised the draft of a new manual to further regulate the industry. The manual, awaiting approval from higher authorities, stipulates the technical specifications and ethical norms for outdoor ads. According to the new manual the maximum size allowed for hoardings on main roads and streets would be 10x30metres. However, bigger hoardings will be allowed in locations such as desert sites and open spaces. The number of rooftop advertisements will be restricted to two per building and adequate space will have to be kept in between them. Billboard sizes, the distance between them, specifications for lighting, sensors, letter sizes are also covered in the new manual.
ADVERTISING CURBS
ADVERTISING CURBS
