HALAL MARKET IN GERMANY

With the growing Muslim population in Germany, there is also a growing demand for products that are halal certified. This has increased the opportunities for Malaysian suppliers of halal products. The Malaysian halal food industry, which has done pioneering work in this food segment, stands a good chance of not only penetrating but also asserting itself in a niche market for which competition is not, yet, as intense as in other segments. Malaysian suppliers, with the possible support of Malaysia External Trade Development Corporation (Matrade) which has an office in Frankfurt, could crack open a market that can generate good business in the long run. The added advantage is that the size of the market is likely to increase as more and more German consumers are exposed to halal products which were, at one time, confined to the Muslim population in the country. With over three million Muslims – and the trend shows further growth in demographics – German food manufacturers are discovering an attractive market by offering products that conform to the sentiments of Germany’s fastest growing minority.