Union Health Minister Ambumani Ramadoss has taken right initiative by taking up matter with Union Ministry for Information & Broadcast towards claims made in advertisements of ‘Fairness Cream’. Misleading advertisements by manufacturers of toiletries and cosmetics befool public to give enormous profits to manufacturers through false claims made in misleading advertisements. Rather Union Ministry of Consumer Affairs should study each aspect concerning marketing of these products including package-sizes. Most of such products are packed in gimmick pack-sizes like 75-gms packs of cake-soap or 70-gms packs of shaving creams. All these pack-sizes should be in true metric-spirit so that consumers may compare prices by glance at shop-shelves rather than calculating unit-sizes which is not at all practicable. All items must be compulsorily packed in either of 1, 2, 5, 10, 20, 50, 100, 200, 500 mltrs/gms/litres/kgs/units only.
Madhu Agrawal
Dariba, Delhi